Basically, the most effective natural deodorant ever made (just ask our moms!)
routine’s effectiveness and commitment to maintain a deep connection to local community has resulted in a word of mouth, sought after destination product with a loyal fan following. Ethically crafted with the health of the planet and its roommates as priority, routine was created by sisters Neige and Pippa at the base of the Rocky Mountains in beautiful Calgary, Canada.
routine. is and will always be manufactured in Canada.
We’ve got you covered with a deodorant for every body type and scent preference- 13 scents and 5 formulas including vegan, sensitive skin (baking soda free), and activated charcoal.
routine.contains only clean, wholesome ingredients. No nasty aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol because we love all the people and why would we put that in anyone’s products!?
routine is applied with your clean fingers (or a tiny, clean spoon if you’d prefer). This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!
So, we say love up your armpits! It’s okay to touch them- they’re a part of you and you’re beautiful! Your armpits don’t want to be a source of shame anymore! They want to be included and sit at the cool table and be a part of your club!
We do! At 134 locations and counting! The following stores are now offering refills. Make sure you bring a CLEAN glass jar!
Stores in Canada
Banff Remedy Brooks CoCo & Kabri Calgary Amaranth Arbour Lake Canary Goods DYP Refillery Grinning Goat Nudemarket Sunnyside Natural Market The Apothecary in Inglewood The Livery Use It Again Without Co
Canmore Alberta's Own The Bear Minimum Edmonton Carbon Environmental Boutique Earth's General Store EcoChick Mobile Refill Kolya Health Matters Store & Wellness Clinic Strut Hair & Art Grande Praire Fillery - Zero Waste Market Jasper Jasper Wellness
Leduc Jar'd Mercantile Lethbridge Purple Carrot Health Foods Medicine Hat Salon Purity Provost My Second Drawer Red Deer Apricity Re: fillery St Albert No Planet B Refillery Stettler Sage Wellness Sylvan Lake Baby Footprint
British Columbia Bowen Island The Watering Can Chilliwack Mobile Refillery PickEco Refills Courtney Local Refillery Dawson Creek Dawson Creek Health Food Fort St John Nature's Way Holistic Health Centre Invermere Circle Health Foods Kamloops Our Footprints Eco Store & Refillery Kelowna Our Footprints Eco Store & Refillery Kimberley Fulfill Kitimat Simple September New Westminster The Refill Stop North Vancouver Delish General Store + Jar Bar Refillery North Saanich Millstone Farm & Organics Pemberton Wefill Mobile Market & Refillery Port Moody Port Moody Refillery Powell River Ecossentials Prince George Homespun Refillery Revelstoke Birch & Lace Hair Company Smithers ReJar Zero Waste Squamish Wefill Mobile Market & Refillery Terrace Terrace Refillery Vancouver Greenworks Building Supplies The Soap Dispensary Vernon Fill Victoria The Good Planet Company
Whistler Wefill Mobile Market & Refillery Williams Lake Fulfill Williams Lake
Manitoba Niverville Anya's Hair Studio Winnipeg Refill Zerowaste Market
Newfoundland & Labrador St. John's Soothe Downtown Spa
New Brunswick Dieppe Sequoia Foods Fredericton Sequoia Foods Grand Falls Nanette's Healthy Pantry Moncton Sequoia Foods (both locations)
Nova Scotia Bedford Luminate Co Wellness Market
Ontario Arden Harlowe Green Aurora Replenish Balmertown Kreger's Krates Bulk Foods Blenheim Mindful Market & Eco Hub Burlington Anise Natural Apothecary Clarksburg Daisy Market Coburg Bespoke Aromatics Collingwood Pine Eco + Refillery Boutique Cornwall The Local Fill
The Creemore Refillery Dundas Mrs. Greenway Flesherton Eco-Refillery Grimsby Mrs. Greenway Guelph Stone Store Huntsville Sustain Eco Store Lindsay Unwrapped
Milton The Kind Matter Company Newmarket Earth Market North Bay The Farm Oakville The Kind Matter Company Orangeville The Village Refillery Orono Terrens Wellness Centre Ottawa NU Grocery - both locations Pembroke rECO Refillery Peterborough Ritual Apothecary Sustain Eco-Store The Willow's Bark Pickering Lil' Monkey Cheeks Sarnia Great Lakes Refill Company Simcoe Sloths & Molasses St Catherines Garden City Essentials Pocket Change Sudbury The Nickel Refillery Toronto Canary & Fox Market Karma Co-Op Pretty Clean Shop The Green Jar The RE place Unboxed Market Urban Bulk & Refill Victoria Whole Foods Waterloo Zero Waste Bulk Woodstock Jarful Refillery
Saskatchewan Esterhazy Essentials Wellness Spa Moose Jaw Alternate Roots Organics Regina Mortise & Tenon The Alternative Saskatoon Bulk Basket The Better Good The Refillery YXE
PEI Charlottetown The Root Cellar
Stores in the US
California San Jose The Source Zero Woodland Hills The SustainABLE Life
Florida Gainesville Life Unplastic
Colorado Denver The Conscious Merchant Edwards Fill & Refill Louisville The Conscious Merchant
Hawaii Kailua Kona Ripple Refill
Maine Kittery We Fill Good South Portland GoGo Refill
Missouri Kansas City SOAP Refill Station Springfield SOAP Refill Station
New Mexico Santa Fe SOAP Refill Station
Tennessee Knoxwille Wild Lavender
Utah Salt Lake City Hello!Bulk Markets
Washington Blaine Living Pantry Seattle Public Goods & Services
Is Routine's packaging recyclable? Yes - and no. We are improving the no (through a partnership with TerraCycle).
Different municipalities/provinces/states have different recycling capabilities - some will recycle all glass, some will only recycle food-grade glass etc. As we don't want our packaging to end up in landfills, we have decided to collect our own packaging using TerraCycle zero waste boxes. TerraCycle separates the collected packaging and recycles it into raw materials that are sold back to manufacturers, creating a closed loop.
Our Recycling Program started in February 2021 and as of today's date you can bring ANY Routine packaging to the below locations for recycling. This list will grow (fast, we hope!) and will be updated weekly. Recycling locations can also be seen on our map here: https://routinecream.com/pages/find-a-store - just select the category “Recycling Locations”
Are you collecting all packaging materials - sticks, jars, lids, face oil bottles, pumps and boxes?
Yes, and also all future Routine product packaging (there is much more in the making!) All materials get separated and sorted at TerraCycle; plastics is separated from metal, cardboard from coating etc.
Are you collecting other brands’ packaging as well?
Not at this point. That being said, we would love to collaborate to make this program even better! So if you are a store owner or a customer you can ask the other potential brands to reach out to us if they are interested in joining us on this mission - email@example.com.
Wouldn’t it be better if people just reused/refilled your packaging?
We have a very popular refill program, check out our store locator with over 125 locations! We think an increasing amount of people will choose this option as we grow our refill program and make this option available in more locations, and for more of our products. It is exciting to see how new refill stores are popping up every day, but they are not in every street corner (yet).
What will happen to the materials when they are sent back to TerraCycle?
METALS are separated by specific type and smelted into ingots for re-use.
PLASTICS are separated by number and melted down. From there, most of TerraCycle’s plastics are turned into small pellets that can be molded and extruded into unique shapes and products.
PAPER fibers are hydropulped to separate out coatings (like wax and plastics). The separated fiber is recycled into new paper products, or composted if recycling is not possible. The resulting plastics will be recycled into plastic polymers.
GLASS is cleaned and sorted by color for processing. It is then crushed and melted to be used in new glass products or other applications.
End products may include outdoor furniture and decking, plastic shipping pallets, watering cans, storage containers and bins, tubes for construction applications, flooring tiles, playground surface covers and athletic fields, and much more.
Jars of routine are delivered all around the world!
Please visit our online store for all North American sales. European orders can be placed through our distributor Bee Green (firstname.lastname@example.org). UAE orders can be placed through our distributor Aretha Natural Beauty (email@example.com).
For shipping anywhere else in this beautiful world, please contact Brent at firstname.lastname@example.org with your order and mailing address and he can provide you with a shipping quote.
We support (and donate a percentage of sales) to self care initiatives in our community, as well as things we are passionate about including animals, children, arts and culture! Charities we support include ABC Bees, Kids Cancer Care, The MEOW Foundation and CUFF (Calgary Underground Film Festival)
All routine ingredients are as clean as it gets. If we wouldn't put it on our kids, you won't find it in routine!
SUPERSTAR: For the times you get really nervous and you want to stick your hands under your armpits but then you remember this routine has ACTIVATED CHARCOAL, MAGNESIUM & PREBIOTICS! Notes of vetiver, vanilla bourbon, cardamom, black pepper, tonka bean... and ziggy stardust.
The Curator (extra sensitive: baking soda free): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants that smells like cocoa, eucalyptus and ultra-savvy intuition.
Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide, kaolin clay, zea mays (corn) starch, maranta arundinacea (arrowroot), cera alba (beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), cetearyl olivate, sorbitan olivate, brassica glycerides, pelargonium roseum asperum (rose geranium) oil, eucalyptus globulus leaf (eucalyptus) oil, pogostemon cablin (patchouli) oil, tsuga canadensis leaf (black spruce) oil, rosmarinus officinalis (rosemary) leaf extract.
Baking Soda Free Blackberry Betty (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. Smells like blackberries, picnics and rollerskating with your walkman.
Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide, kaolin, zea mays (corn) starch, maranta arundinacea (arrowroot), cera alba (beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), vanilla planifolia fruit oil, cetearyl olivate, sorbitan olivate, brassica glycerides, flavor oils (organic blackberry, raspberry, citrus, vanilla), rosmarinus officinalis (rosemary) leaf extract.
Baking Soda Free Sexy Sadie (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. Smells like ylang ylang, orange, cinnamon and talking on the phone after midnight.
Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide, kaolin clay, zea mays (corn) starch, maranta arundinacea, cera alba (beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), cetearyl olivate, sorbitan olivate, brassica glycerides, pogostemon cablin (patchouli) oil, cananga odorata (ylang ylang) flower oil, citrus sinensis (sweet orange) oil, vanilla planifolia fruit oil, michelia champaca flower oil, rosmarinus officinalis (rosemary) leaf extract.
Baking Soda Free Johnny’s Cash (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. With top of notes of cedar, pine and lumberjack, with bass notes of rock n’ roll.
The reason we don’t make an unscented baking soda free deodorant, is because the b.s. free formula needs the support of antibacterial essential oils to make an effective baking soda free deodorant. We have tested unscented baking soda free deodorant, and it just doesn’t make the cut for our effective routine lineup. We will however, continue to experimenting with more natural ingredients to create the ultimate baking soda free unscented deodorant!
Routine’s new baking soda free natural deodorant line up is here!
Of course, we have to give our good pal baking soda credit. It is an amazing natural product, deodorizer and the star of our original well-loved formulas (which will always be available).
The thing is, baking soda is alkaline and for some people, at certain times, it can throw off their pH balance, in turn causing skin sensitives. This is why, for our friends with sensitive skin, we have created four new deodorants (The Curator, and baking soda free: Sexy Sadie, Johnny’s Cash, Blackberry Betty) in which baking soda is replaced with dietary magnesium – a mineral that if you’re not getting enough of, can cause your sweat to smell worse!
As it happens, topically, magnesium works like a charm and makes our new formula just as effective as the original routine. Another benefit of magnesium: it aids in relaxing the armpits, which in turn, fends off those woeful stress sweats! SUPERSTAR is also for sensitive skin with only a touch of baking soda for added deodorizing- just enough to keep most sensitive skinned people from getting irritation. It contains activated charcoal to detoxify and neutralize pH, magnesium to reduce stress sweats, and prebiotics to keep your skin healthy.
Magnesium is a frontrunner in the health and wellness world and we’re excited to help you get your daily dose!
If you’ve purchased an original formula but think you might have extra sensitive armpits, email email@example.com and we’ll send you a sample of The Curator or SUPERSTAR.
Blackberry Betty, Sweet Jane and Bonnie n Clyde (unscented) were formulated for pregnant and breastfeeding women, as they contain no essential oils. They are instead scented with natural and organic (and even edible!) flavour oils.
While we believe our other scents are safe as all ingredients are researched, properly diluted and not in a therapeutic dose range, we recommend pregnant and breastfeeding women contact their primary care provider before using any herb or essential oil.
Yes! Kids love routine and can choose whichever scent they gravitate towards.
The three scents that we would recommend for kids are Bonnie n Clyde (unscented) Sweet Jane and Blackberry Betty – flavoured with organic, natural and delicious (they are even edible!) flavour oils.
Our flavour oils come from Nature’s Flavors based out of California, their website has great information: www.naturesflavors.com. These oils are the same products organic candies are flavoured with. A full list of ingredients can be found on our online store when you click on each scent.
All our formulas contain kaolin clay - which naturally absorbs sweat. You will still sweat a little as the clay is not bioavailable so it absorbs sweat topically, not into your body, but we think this is healthy! After several weeks of regularly using natural deodorant, people often find they begin to sweat less. All this being said, heavy sweaters seem to love our SUPERSTAR scent the most!
Sure do! Sexy Sadie, Lucy in the Sky and Johnny’s Cash are 100% vegan – all other scents contain beeswax. The beeswax we use is local and ethical from Nixon Honey in Innisfail, Alberta. We also donate a % of sales back to the bees! Every routine product is tested on friends, never animals
Yes! Baking soda, also called sodium bicarbonate, (we use Bob’s Red Mill) has never contained aluminum. It is baking powders that do sometimes contain aluminum, and thus labels should be read carefully when purchasing this product.
Some brands have started labelling baking soda as aluminum free, however it is more of a marketing strategy. This has misled many people into thinking baking soda contains aluminum which is simply not true.