text misprint, but still cute
20% off dream cream
Over 1 million served
the legendary deodorant that started it all
wheel of pheromones
the scent wheel
Use this wheel to help you find your scent soulmate. With a rainbow's worth of scents, Routine has a hue that's true to you.
Routine x Mother nature
control your eco impact
Since Routine's launch, we have diverted over ONE MILLION deodorant sticks from landfill. From our refillable glass jars to cardboard sticks, you are helping mother nature no matter which Routine you choose.
"Over the years I've tried countless all-natural deodorants, and I was honestly starting to lose hope until I found Routine. Now it's all I use! (A special shout-out to my sister Kristi for introducing me to the brand!)"
ANGELA LIDDON
Founder, Oh She Glows
"I've always been the natural smelling person pheromones kind of gal, maybe to a fault - some would say ;). But goodness my upgrade is this delicious combo of Tonka, Amyris, Ambrette, and Orris, and voilà, a new kind of scent."
TARYN TOOMEY,
Founder and CEO of The Class
"I just want to say you guys have made a product that is naturally fantastic!! I've struggled with body odoour since I was a teenager. No deodorant would work on me, even the clinical ones. Well let me tell ya... this product is LIFE CHANGING for me. And even my husband would say it. Thank you for making something natural that works!!“
AMANDA LINDHOUT
Author of The New York Times Bestseller: A House in the Sky: A Memoir
CONTROL YOUR SIGNATURE SCENT WITH ALL NEW
pots de perfume
Our top selling scents in pots de perfume form. Layer for texture and depth, or go monochromatic, pairing with your fav routine collection.
100% ESSENTIAL OILS in a natural base of beeswax and jojoba oil.
welcome to your routine: The Product equivalent of a Swiss army knife
body oil serums
Get that Routine glow oil over your fine self with this multi-functional oil featuring vital, plant-based ingredients. Routine Body Oil Serums are hand-poured in our hometown, into this biophotonic Violetglass bottle, ethically made in the Netherlands. This unique bottle protects your product from light, giving your oil a longer shelf life while prolonging its potency.
BODY | SHOWER | BATHE | SHAVE | REMOVE MAKEUP | MASSAGE | SPLIT ENDS | HAIR MASK | CLEANSE | NOURISH
Take control of your routine
subscription program
Join our subscription program, available on our full size Deodorants and Shampoo & Conditioner. For an easy routine. Sign up when adding to cart!
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